Southwest passenger checking in.
Southwest's stock price has struggled since the pandemic started. Elliott Investment Management says its proposed changes could push shares 77% higher.
  • Elliott Management has called for changes at Southwest to fix what it says is poor performance.
  • Southwest's share price has plummeted over 50% in three years, to below March 2020 levels.
  • The hedge fund's "Stronger Southwest" plan suggests new leadership and a review of the business model.

Southwest Airlines touts itself as the "LUV" carrier, with its two free checked bags and comedic flight crews — a strategy that revolutionized low-cost air travel and earned the carrier a 47-year profitability streak from 1973 to 2019.