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- Elliott Management has called for changes at Southwest to fix what it says is poor performance.
- Southwest's share price has plummeted over 50% in three years, to below March 2020 levels.
- The hedge fund's "Stronger Southwest" plan suggests new leadership and a review of the business model.
Southwest Airlines touts itself as the "LUV" carrier, with its two free checked bags and comedic flight crews — a strategy that revolutionized low-cost air travel and earned the carrier a 47-year profitability streak from 1973 to 2019.