Jimmy Simpson for BI
Can you spot the difference between an ALICE and a HENRY? Are you too much of a dingus to know your DINKs? Would you ever consider joining the FIRE movement?
These days, coverage of the US economy is chock-full of jargony acronyms and descriptors for demographic cohorts. Some have been around for years, or at least represent groups that have long been relevant. Others are brand new — and recent economic developments, as well as the influence of platforms like TikTok, help explain why certain terms have spiked in popularity lately.