Gretchen Whitmer
Gov. Gretchen Whitmer of Michigan.
  • President Joe Biden has struggled to make his infrastructure success resonate with voters.
  • Michigan Gov. Gretchen Whitmer told the Times that many voters simply aren't plugged into DC.
  • "I think the pandemic's taken a toll. People are stressed out," she told the newspaper.

When Gretchen Whitmer first ran for the Michigan governorship in 2018, she pledged to "fix the damn roads."

The slogan stuck and was a big part of Whitmer's winning campaign that year. So she knows a lot about effective political messaging.