Here's how Uber and Lyft drivers try to get customers to tip — even though it only happens on a quarter of rides

• Uber and Lyft drivers struggle with inconsistent tipping despite efforts to improve service.
• Drivers are trying new strategies such as offering cold water or investing in carwash subscriptions.
• Some drivers told BI that they feel like their attempts to improve the ride experience go unnoticed.

Christina, an Uber and Lyft driver in Las Vegas, said about half of her passengers tip on a good day. But she feels tipping is inconsistent and that sometimes her efforts to please customers go unnoticed.