Nadya Okamoto
Nadya Okamoto leveraged her following as an influencer on TikTok to launch the period-care brand August.
  • Social-media influencer is a highly sought-after job these days, especially among Gen Zers.
  • The first step to becoming an influencer is posting consistently on apps like Instagram and TikTok.
  • Creators also say media kits, membership groups, and talent managers have helped grow their brands.

Social media has created many new ways to make money, and over the past few years, it has led millions of people around the world to become influencers.

Platforms like TikTok, Instagram, YouTube, and Snapchat have opened up doors for individuals who want to switch careers, become full-time creators, or supplement the income from their 9-to-5 jobs.