The Kia Sorento Hybrid
The Kia Sorento Hybrid.
  • Automakers and their suppliers have invested hundreds of billions of dollars in EVs.
  • Demand for EVs has slowed over the past year while consumer interest in hybrids has soared.
  • Kia says hybrids are an opportunity to get hesitant EV buyers into electrification. 

In recent years, global automakers and their suppliers have invested hundreds of billions of dollars in developing new electric vehicles and the infrastructure to build and support them.