Patagonia gave 90 staff a choice — relocate across the US or leave the company. They've got 3 days to decide.

• Patagonia has told 90 customer service staff to relocate to one of seven locations or leave. 
• The affected staff have three days to inform the company of their decision. 
• The company is trying to improve team culture and support business needs, a spokesperson told Business Insider. 

Sustainable outdoors brand Patagonia has given 90 US employees a choice — tell the company you are willing to relocate by Friday or leave your job.

The employees all work in customer services, known at Patagonia as the customer experience (CX) team, and are able to work remotely to field calls and inquiries.

They were first alerted on Tuesday morning when they received a text and email.