A stack of Shein branded packages are tied up in a large bin
Shein's CEO flies under the radar, even within his own company.
  • Shein's CEO Xu Yangtian is staying out of the spotlight despite a hotly-anticipated IPO.
  • Xu is so under the radar that his own employees don't recognize him in the office, the SCMP reported.
  • Shein's executive chairman is more public, but he sparked scrutiny in a recent speech.

Fast-fashion giant Shein is gearing up for its widely-anticipated debut as a public company. But one key figure has stayed out of the spotlight: CEO Xu Yangtian, also known as Sky Xu.