Artechouse
- Artechouse is an art firm that displays digital exhibitions in US cities.
- It showcases works that use extended reality and AI to push the boundaries of immersive art.
- This article is part of "Build IT," a series about digital-tech trends disrupting industries.
When the husband-and-wife duo Sandro Kereselidze and Tatiana Pastukhova came up with the idea for Artechouse, the experiential-art firm they cofounded in 2015, it was hard to explain what they were doing. "Immersive art" wasn't a catchphrase.