X is pushing advertisers to use Grok, the sarcastic, not 'woke' AI bot. They're not interested.

• X is trying to get advertisers to use Grok, the platform's sarcastic AI chatbot.
• The platform that was Twitter is still trying to lure back advertisers. Grok holds no appeal.
• "X isn't even mentioned as an option anymore," one advertiser said. 

X employees have been pushing advertisers to use the platform's AI chatbot Grok.

Grok is being compared to OpenAI's ChatGPT or even Meta's new AI ad tools that can write digital copy and create imagery for online ad campaigns, according to two people in advertising who have heard X pitches and a video from X for advertisers seen by Business Insider.