Betty Crocker brownie mixes at a grocery store.
General Mills' CEO said the company is working on making Betty Crocker brownies fudgier to boost sales.
  • General Mills will boost product flavors to attract price-conscious customers amid inflation.
  • The company said it expects little sales growth in the next year.
  • General Mills' shares were down 4.6% at closing on Wednesday after it reported earnings.

General Mills is turning up the flavor to attract price-conscious customers.

The snack and cereal maker said it will improve the taste of some of its biggest products to boost sales as inflation continues to hit consumers.