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- Plenty of companies have suggested AI will generate big profits.
- The technology popularized by ChatGPT has attracted billions of dollars of investment as a result.
- However, it's not clear yet if AI can generate enough returns to match the hype.
Like the discovery of gold in the hills of California in the 19th century, artificial intelligence has triggered its own rush in the 21st century — with no shortage of modern-day prospectors promising riches.