China's Zara rival is expanding — and it's setting its sights on London and NYC next

• Facing a weaker Chinese market, Urban Revivo plans on expanding to the West.
• Urban Revivo's physical stores could help it break through to the US market, where it sells online.
• Other fast-fashion peers have seen successes in the UK and US markets.

A Chinese fast-fashion company is planning a quick global expansion, just as industry heavyweights slow their growth to focus on online shopping.

Zara has been cutting its footprint post-pandemic, with plans to slash as many as 1,200 stores and double down on e-commerce.