Copenhagen, Denmark
Copenhagen, Denmark's capital and most populous city, wants to reward climate-conscious tourists.
  • Copenhagen will launch the CopenPay initiative to reward climate-conscious tourists.
  • The monthlong trial offers incentives such as free museum entry for green deeds like cycling.
  • The aim is to reduce the environmental burden of tourism on Denmark's capital.

Copenhagen may have figured out how to get tourists to behave.

The Danish capital is launching an initiative this month to reward climate-conscious visitors with incentives such as free meals, wine, kayaking tours, and complimentary entry to museums.