I tried a Formula 1 experience. The race simulator is fun — but it's pricey and over too soon.

Thu, 07/18/2024 - 06:49

The F1 arcade, filled with driving simulator machines, and neon lights. — Inside the F1 Arcade in London, which includes driving simulator machines, a bar, and restaurant.
Paige Bruton/Business Insider

F1 Arcade, an F1 racing simulator experience, is coming to Washington DC and Las Vegas by 2025.
Netflix's "Drive to Survive" series has boosted Formula 1's US popularity.
I tested F1 Arcade in London to see what all the fuss was about.

F1 Arcade, a restaurant and bar that houses e-sport racing game machines meant to mimic the Formula 1 driving experience, is one of the latest ways the sport is being monetized after Netflix's hit series "Formula 1: Drive to Survive."

The Arcade — backed by Formula 1 and Liberty Media — has been open since 2022 in the UK and, after launching a branch in Boston in April, is now expanding further in the US.