I tried out Amazon's new AI shopping assistant Rufus. One feature stood out as a game changer.

• Amazon launched its AI assistant Rufus to all US customers ahead of Prime Day.
• Rufus suggests product-related queries and can compare different options.
• The chatbot helped educate me on products I'm not familiar with and overall enhanced my experience. 

Amazon finally rolled out its AI assistant Rufus to all US customers after announcing the new feature in February.