John Deere rolls back DEI policies having come under fire from conservatives, saying it won't take part in events like Pride or have a pronoun policy

Thu, 07/18/2024 - 05:42

line of green john deere tractors in a dirt lot with snow capped mountains in the background — John Deere tractors for sale at a dealer in Longmont, Colorado
Rick Wilking/Reuters

John Deere has backed down from a number of DEI initiatives, seemingly in response to online criticism.
The company said it won't partake in external "cultural awareness" parades and reaffirmed its lack of a pronoun policy.
In a viral video, conservative activist Robby Starbuck said John Deere had "gone woke."

Tractor maker John Deere has backed down from its DEI initiatives after facing substantial criticism from conservatives online.

John Deere "will no longer participate in or support external social or cultural awareness parades, festivals, or events," it said in a post on X on Tuesday.