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- Kamala Harris has hit the ground running, working hard to shake off Biden's social media strategy.
- Her revamped socials, featuring memes and celebrity endorsements, appear targeted at Gen Z.
- Experts say the switch up makes sense and could give Harris a boost.
Memes and celebrity endorsements have already set the tone for Kamala Harris' presidential campaign.
After weeks of top Democrats pressuring President Joe Biden to quit the race, he finally buckled, endorsing his younger vice president for the top ticket instead.