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- Charli XCX declared "Kamala IS brat" on X, and Harris' campaign is embracing the endorsement.
- Harris' stepdaughter, Ella Emhoff, shared Charli XCX's post and said the singer "gets it."
- Charli XCX's sixth studio album, "Brat," was released in June and sparked viral trends.
Even Kamala Harris' stepdaughter, Ella Emhoff, is in on the Charli XCX "brat" memes powering the Harris campaign's social media strategy.
On Monday, Emhoff shared Charli XCX's X post declaring "Kamala IS brat" and added, "@charli_xcx gets it."
The Harris campaign's official TikTok account also shared a screenshot of the post on Monday along with a meme referencing the singer's sixth studio album, "Brat," and its green artwork.
In a video on TikTok, Charli XCX described the concept of "brat" as someone "who feels herself but then also maybe has a breakdown but kind of like parties through it." The album has sparked viral TikTok dance trends and declarations of a "brat summer."
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Emhoff, 25, is one of second gentleman Doug Emhoff's two children from his first marriage.
Her Instagram story marked her first online acknowledgement of Harris' presidential bid as a potential first family member.
Her brother, Cole Emhoff, 29, whose last Instagram post was in 2021, does not appear to be active on social media.
In a 2019 essay for Elle magazine, Harris wrote that the Emhoff children decided to call her "Momala" when they wed in 2014. Following Ella Emhoff's appearance at the 2021 inauguration in an embellished Miu Miu coat, she signed with the modeling agency IMG.
Harris has embraced a youthful media strategy propelled by coconut memes and endorsements from celebrities like Charli XCX after President Joe Biden's exit from the 2024 presidential race launched her own presidential campaign.