In a collab between big tech and telcos, Meta and Vodafone today announced the roll-out of network optimisation across 11 different markets in Europe to free up capacity and boost video quality. It is no secret that video content has exploded on the internet over the past couple of years. And it’s not just your ice-bathing guys or gals pushing the latest longevity schtick on YouTube, or Lady Gaga doing the “Wednesday dance.” Everyone from LinkedIn “thought leaders” to grandmothers dishing out life and baking advice are posting TikToks, reels, stories, and all the other kinds of short video snippets…
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