The McKinsey & Company logo on a building.
McKinsey & Company was contracted in 2022 to figure out how to tackle New York City's sidewalk trash problem.
  • New York's viral new trash bins were part of a multimillion-dollar project involving McKinsey.
  • Mayor Eric Adams revealed the new bins as part of his "Trash Revolution," launched Monday.
  • New York is embracing containerization — putting your garbage bag in a bin, not just on the street.

New York's much-discussed new trash cans were recommended to the city as part of a $4 million project involving consulting giant McKinsey