Three Rolex watches on display in a glass case.
The slide in resale prices could lower retail sales of new Swiss watches by 5% through the rest of the year, Morgan Stanley estimates.
  • Pre-owned Rolex prices have declined for more than two years as the resale market cools.
  • Still, nearly two thirds of Rolex models are worth more on the secondary market than at retail.
  • One big reason for the softening prices: there are a whole lot more watches available to buy.

Pre-owned Rolexes continue to come back down to earth after their pandemic-era trading frenzy.