Southwest says 80% of its customers didn't like the unassigned seating policy. But I will miss it.

Thu, 07/25/2024 - 23:13

People line up based on boarding group numbers — Southwest Airlines passengers pictured in boarding groups at Oakland International Airport in 2020.
Smith Collection/Gado/Getty Images

Southwest Airlines is ending its unique open seating policy after more than 50 years.
The airline said its research showed 80% of customers prefer assigned seating.
But I'll miss the simplicity and calmness of the open seating model.

When Southwest Airlines announced Thursday it was dropping its unique plane seating system, I was among the (apparently small) group of people who reacted with disappointment.