Walmart is trying to lure Amazon shoppers with a half-price membership ahead of Prime Day

Mon, 07/08/2024 - 13:35

Walmart signage at a redesigned store — Walmart is offering new Walmart+ memberships for $49 a year, or half off the usual $98 fee.
Walmart

Walmart is offering half off the price of a Walmart+ membership until July 18.
That timing gets ahead of Amazon's Prime Day, which happens on July 16 and 17.
Walmart has been stepping up its effort to woo customers over from the e-commerce giant.

Walmart's members-only sales event is in the rearview, and Amazon's Prime Day isn't for another week, but that doesn't mean the war between the two biggest retailers is on pause.

Until July 18, Walmart is offering Walmart+ memberships for $49 a year, or half off the usual $98 fee.

If that date catches your eye, it's because the timing gets ahead of Amazon's Prime Day, which happens on July 16 and 17.