A composite image of Sam Altman and Tim Cook.
OpenAI CEO Sam Altman has the voice assistant Apple CEO Tim Cook wishes he had.
  • Apple is reportedly considering investing in OpenAI during its next fundraising round.
  • This move follows Apple's June announcement of a partnership with OpenAI for AI features.
  • Microsoft, a longtime Apple rival, has already invested in OpenAI, complicating potential returns.

Apple might be late to the artificial intelligence party, but it's sure doubling down.