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- Justin Baldoni has hired a PR crisis team amid the drama surrounding "It Ends With Us."
- The rumored feud between the actor and his costar, Blake Lively, has made headlines in recent weeks.
- The recent public backlash against Lively has been "a gift" for Baldoni, one PR expert told BI.
"It Ends With Us," the new movie starring Blake Lively and Justin Baldoni, has quickly become a box office hit, surpassing $200 million globally since its release earlier this month.