Xpeng CEO He Xiaopeng unveils the M03
Xpeng CEO He Xiaopeng unveils the M03, the Tesla rival's latest EV, at an event in Beijing.
  • Chinese EV maker Xpeng just launched a new low-priced EV.
  • The cheapest version of this car is nearly half the price of Tesla's Model 3 in China.
  • Elon Musk's car company faces stiff competition in China from a wave of cheap, tech-heavy local EVs.

One of Tesla's Chinese rivals just launched its new low-priced EV with self-driving tech — and it shows just how big a challenge Elon Musk faces in staying competitive in the world's largest EV market.