Woman ordering out a fast-food restaurant on a digital screen
Winning over Gen Z diners is key, a Morning Consult analyst said.
  • Gen Z doesn't see fast food the same way as older generations.
  • Diners in the age group are less likely to say that fast food is a good deal, Morning Consult found.
  • For chains like McDonald's, the solution isn't as simple as $5 meal deals, an analyst said.

Some of the youngest consumers aren't the biggest fans of fast food — and that's a problem for big chains like McDonald's.