Here's how smaller companies can compete with Big Tech in the AI race, according to the CEO of one

• Tech giants like Meta and Microsoft are investing billions in AI to build bigger and bigger models.
• Cohere's CEO said focusing on scale alone is one of "the dumbest" ways to improve an AI model.
• He thinks other AI companies can compete by focusing on small models and data innovations.

Winning the AI arms race seems like it's dependent on just two factors — scale and money.