Cindy Ord /Getty, Gareth Cattermole/TAS24/Getty, Gotham/Getty, Tyler Le/BI
- Celebrity friendships are a hot business strategy in Hollywood right now.
- Ryan Reynolds and Rob McElhenny's Wrexham purchase exemplifies successful celebrity team-up ventures.
- Taylor Swift's endorsements boost friends' projects, proving the power of celebrity influence.
"It's not what you know; it's who you know." This saying has been around Tinsel Town for as long as the Hollywood sign has loomed over Los Angeles.
That's still true for those seeking stardom, but recently, it has also been true for celebrities setting out on business ventures, particularly beyond the screen.