A headshot of Shannon St. Val wearing a light gray blazer and standing in front of a house.
Shannon St. Val is the founder and owner of Elevate Vacation Rentals.
  • Shannon St. Val pivoted from her job in finance to pursue a career in real estate.
  • She is now the founder and owner of a short-term vacation-rental company.
  • This article is part of "Trends to Bet Your Career On," a series about trending professional opportunities.

Shannon St. Val is the founder and owner of Elevate Vacation Rentals, a short-term vacation-rental company based in New York. She left her job in finance to manage short-term rental properties and shares how she started, how she makes money, and the challenges of the industry.