Ume looking through a window wearing a green dress
Ume Habiba says having a brand is her secret to success.
  • Ume Habiba landed internships at JP Morgan, Cisco Meraki, Estee Lauder, and Microsoft.
  • She built an authentic brand on LinkedIn, focusing on diversity and inclusion in tech.
  • Her strategic use of LinkedIn and résumé optimization for AI helped secure these opportunities.

This as-told-to essay is based on a conversation with Ume Habiba, a 22-year-old college student at the University of Maryland. It's been edited for length and clarity.