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- Food suppliers often deal with unpredictable demand from their customers.
- Kraft Heinz uses its AI-powered software called Lighthouse to help it anticipate and adjust to these shifts in demand.
- This article is part of "The Future of Supply-Chain Management," a series on companies' manufacturing and distribution strategies.
This month, Kraft Heinz introduced two mac-and-cheese flavors, jalapeño and ranch, to retailers nationwide.
To plan shipments of new products like these, Kraft relies on its sales-team members' demand forecasts, which are informed by logistics reports and retail-sales data.