Two travelers wearing sunglasses and N95 masks and dragging suitcases alongside themselves walk in the direction of a rideshare pickup area, as indicated by a pink
Lyft riders will soon have a new option to avoid surge pricing.
  • Lyft is adding a new feature, making it easier to avoid surge pricing.
  • The rideshare app's Price Lock option is aimed at daily commuters.
  • It's Lyft's latest attempt to compete with Uber in the rideshare world.

Lyft's latest attempt to win over customers from bigger rival Uber takes aim at one of rideshare users' most frequent complaints.