An M&A expert says creator-economy companies need to look beyond influencers to grow

Mon, 08/12/2024 - 12:23

John Lambros, co-head of US technology at the M&A advisory Houlihan Lokey — John Lambros, cohead of US technology at the M&A advisory Houlihan Lokey.
Houlihan Lokey.

Influencers won't carry the creator economy to its next stage, Houlihan Lokey's John Lambros said.
Creator startups need to find a way to service a broader customer set, not just social-media talent.
Companies that offer a variety of features, built for multiple platforms, are the best M&A targets

Influencers, or people who make social content as a career, aren't the big growth opportunity in the creator economy, according to John Lambros, cohead of US technology at the M&A advisory firm Houlihan Lokey.