A new retro Barbie flip phone aims to take smartphone-addicted teens back to simpler times

Thu, 08/29/2024 - 09:50

The pink Barbie phone laid out next to its box, a charging cable, stickers, replaceable phone covers, and a beaded lanyard. — The new Barbie phone with no access to social media has already been launched in the UK and will be available soon in the US.
HMD

The cellphone maker behind Nokia has teamed up with Mattel to make a Barbie 'dumb phone.'
The phone offers no access to the internet or social media, targeting teens who want to cut screen time.
It's priced at £99 ($130) and will soon be sold in the US.

Human Mobile Devices, the company behind Nokia phones, has teamed up with toymaker Mattel to launch a Barbie "dumb phone."

According to a press release announcing the device, the retro flip phone has a camera, alarm, MP3 player, and texting and call functions but no access to the internet or social media apps.

Its focus is on simplicity and living life in the real world without the distraction of the internet.