Capsule's cofounders, Michele Van Ruiten (left) and Kelsey Pedersen (right).
Capsule's cofounders, Michele Van Ruiten (left) and Kelsey Pedersen (right) want to redefine shopping.
  • Capsule aims to revolutionize shopping with an interactive app for on-demand product discovery.
  • The app uses computer vision and generative AI to identify and recreate products globally.
  • Consumers don't want to just "replicate things they see online," Capsule's cofounder told BI.

The way we shop is in for a revolution.