North Americans aren't buying as much Lululemon, but Chinese consumers can't get enough

Fri, 08/30/2024 - 01:23

Lululemon Shanghai — Lululemon saw revenue in China increase by 34%, but only by 1% in the US and Canada during the second quarter, compared to the same time last year.
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Lululemon saw a 34% increase in revenue from China but sluggish growth in the US and Canada.
The company recently faced backlash for new "Breezethrough" leggings' poor design.
But the backlash had a "negligible" impact on revenue, said the CEO.

While Lululemon's growth slows in North America, sales are picking up in China.

On Wednesday, Lululemon reported a 34% year-over-year jump in second-quarter revenue for Mainland China, to $314.2 million, with a 21% increase in same-store sales.

China made up 13% of the company's total revenue, compared with 11% in the same quarter of the previous year. The athleisure powerhouse opened five new stores in China in the quarter.