PETA took aim at a posh British paint company over color names like 'au lait' because they 'normalize exploiting cows'

• PETA urged British paint company Farrow & Ball to rename paint colors like "Au Lait."
• The nonprofit singled out several paint color names saying they "normalize animal exploitation."
• Farrow & Ball's paints aren't tested on animals, and are mostly vegan.

Animal rights nonprofit People for the Ethical Treatment of Animals, or PETA, has urged a British paint company to rename some of its colors to be more "vegan-friendly."

The provocative organization sent an open letter to Farrow & Ball objecting to paint names like "Dead Salmon" and "Smoked Trout," which they said "normalize exploiting animals."