Vladimir Putin.
Russian President Vladimir Putin's strongman image is at risk.
  • Ukraine's military invaded Russia's Kursk region on Tuesday.
  • The Kremlin initially downplayed the attack.
  • But analysts said it's an embarrassment to Russia's strongman president, Vladimir Putin.

When Ukraine launched its audacious cross-border attack in Russia's Kursk region on Tuesday, the Kremlin initially downplayed the incursion, attributing it to a "sabotage and reconnaissance group."