Broadcom CEO Hock Tan
Broadcom CEO Hock Tan
  • VMware customers say they've seen massive price hikes since Broadcom's acquisition.
  • Broadcom's changes include bundling products and shifting to a subscription model for revenue.
  • Competitors like Nutanix see increased interest as customers seek alternatives.

VMware customers report seeing massive price increases since Broadcom acquired VMware late last year, with some paying as much as 10 times as much for the same services.

One corporate VMware customer told Business Insider that they saw a 175% increase in price and feel they have no choice but to "pay up and plan ahead" because switching to another service isn't easy.

"Feels quite a bit like being held for ransom," the person, who asked not to be identified so they could speak freely, told BI.