Sam Altman with TIME logo behind him side-by-side Sundar Pichai adjusting ear piece
OpenAI announced the launch of SearchGPT a little over a week ago.
  • OpenAI's SearchGPT is positioned to challenge Google's dominance in the search engine market.
  • OpenAI's slow rollout and publisher agreements show a lead in strategy, a search engine expert says.
  • Google still has room to catch up and the competition may pressure the tech giant to innovate.

With the recent launch of SearchGPT, OpenAI has positioned itself to compete with Google in the search engine market.