Environmental, social, and corporate governance (ESG) is not a new topic in the European startup space — in fact, it’s been talked about and debated for years on end. Yet, when you follow discussions and investment patterns closely and work with enough seed- and early-stage startups, it’s apparent that the topic of ESG is also riddled with misconceptions. These are often perpetuated, shared, and fed by investors — and can be detrimental when digested by up-and-coming companies. In these challenging economic times, it may be tempting to deprioritise areas like ESG. But, this is precisely when we need to dig…
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