Provided by Joshua Zukas
- Joshua Zukas has spent 12 years in Hanoi, writing about Vietnam and contributing to 10 guidebooks.
- He continues to see travelers make the same mistakes when visiting the country.
- Zukas outlines seven sins, including skipping street food and relying on travel influencers.
Vietnam, the official tourism website insists, is a country of "timeless charm" — a tropical paradise of "untrampled landscapes and seascapes." The promo reels promise irresistibly Instagrammable moments, like skipping through the surf in flowing linen, raising Champagne flutes to the sunset, and basking in a subterranean sunbeam cradled by a moss-coated cave.
I've worked on 10 guidebooks to Vietnam and written hundreds of articles. I can say with confidence that the Vietnam of glossy screens is not the Vietnam of lived experience.
Economic development, social change, and overtourism are reshaping the country, widening the gap between endorsed fantasy and concrete reality.
Over the years, I've watched as travel media spins fanciful notions, which are then twisted further by travel influencers. This has resulted in first-time visitors continuing to make these seven mistakes in Vietnam.