What's old is new again — Vine is back.
Well, kind of. And Other Stuff, a nonprofit collective run by Jack Dorsey — yes, the Twitter founder who originally killed Vine — financed diVine, which launched Thursday. It has very similar branding to Vine, is focused on six-second videos, and will feature archived, old Vines. TechCrunch, which spoke with the company, reported diVine users will have access to over 100,000 archived Vine videos.
Here's what diVine's site says:
"Experience the raw, unfiltered creativity of real people sharing genuine moments in 6-second loops. Built on decentralized technology, owned by no one, controlled by everyone."
It tracks that someone would try to reboot Vine, considering the massive success of TikTok, which feels like its spiritual successor. Elon Musk, in fact, has threatened to reboot Vine in the past.
Besides rebooting the six-second concept and relying on open-source tech, diVine has another interesting core promise: no AI. In a time of increasing AI slop, diVine will not allow — and will prevent the posting of — AI-generated content.
"So basically, I’m like, can we do something that’s kind of nostalgic?" Evan Henshaw-Plath, the person leading the project, told TechCrunch. "Can we do something that takes us back, that lets us see those old things, but also lets us see an era of social media where you could either have control of your algorithms, or you could choose who you follow, and it’s just your feed, and where you know that it’s a real person that recorded the video?"