Bad Bunny's halftime show at the Super Bowl made waves even among porn watchers. During the game, Pornhub's traffic crashed the hardest not during the (admittedly snoozy) four quarters, but during the Benito Bowl.
Compared to an average Sunday, Pornhub's traffic dropped 46 percent at 8:31 p.m. ET — right around the ending of Bad Bunny's performance. The big dip began between 8:11 and 8:19, and according to Men's Journal, the halftime show started at 8:12. Football and non-football fans alike turned off explicit content for a few minutes to tune in.
Despite the Patriots' performance, Massachusetts fans had a bigger drop-off on Pornhub around halftime than fans in the Seahawks' home state of Washington: Massachusetts traffic was 44 percent below average at that time, while Washington's was only 14 percent below average. Once the game was over, though, Pornhub traffic in The Bay State crept up to 15 percent above average — maybe they were soothing their loss. Washington fans were celebrating, with traffic at a one percent below average at the same time.
Surprisingly, Pornhub traffic in Bad Bunny's home of Puerto Rico had a smaller dip below average during halftime (29 percent below an average Sunday).
Overall, the decline in Pornhub traffic during the Big Game was pretty typical. According to this graph from the tube site, it usually sees a 15 to 28 drop in traffic during those times. This year's game was somewhere in the middle (24 percent). Considering it wasn't the most exciting game of football, it's no wonder that most locked in to see Bad Bunny.
