Erin McDowell/Business Insider
- I tried Red Lobster's "Shrimp Your Way" special and compared it to the chain's $30 endless shrimp.
- Both featured the same shrimp-powered menu items.
- I thought the portion sizes and quality of the food were better the second time around.
Red Lobster is clawing its way to the top with a new CEO, a new menu, and no bottomless shrimp in sight.
Red Lobster's Endless Shrimp deal was once so popular that it helped sink the company into bankruptcy — and when I tried it for myself two years ago, I could see why.
After expanding the promo to run every day in 2023, the chain racked up millions in losses as seafood costs soared, and the too-good-to-be-true special backfired, contributing to the chain's May 2024 bankruptcy filing.
Under new CEO Damola Adamolekun, Red Lobster is in comeback mode. The chain has scrapped Endless Shrimp in favor of value-driven promotions like "Shrimp Your Way" and the seasonal Lobster Fest, and is betting on a leaner, fresher menu to power its 2026 turnaround.
The company officially exited Chapter 11 bankruptcy protection on September 16, 2024.
I went back to Red Lobster nearly two years after my last visit to see for myself how the chain has changed, if at all, and compare the same meal I had two years ago to what it's serving up now.
While my plates looked nearly identical, one was clearly the better value, with higher quality taste and larger portion sizes.