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The algorithm has a nose now, and perfume is better for it




Tue, 06/23/2026 - 10:57

TNW News


In a former shop on Ginnekenstraat, a pedestrian street in the Dutch city of Breda, you can answer a short questionnaire about yourself and walk out less than an hour later holding a perfume that did not exist when you arrived. The questions are not the ones a sales assistant asks. What colour best represents […]



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The algorithm has a nose now, and perfume is better for it
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