Tech Insider

Andy Jassy
Amazon CEO Andy Jassy arrives at the Sun Valley conference wearing shades.
  • The annual Allen & Co. conference in Sun Valley is always a display of corporate casual fashion.
  • Business and tech leaders at Sun Valley often sport designer shades as part of their look.
  • Fashion stylist Victoria Hitchcock said this year it's all about custom, logo-free sunglasses.

The biggest status symbol at Sun Valley this week may not be the private jet, but the sunglasses.

Tech CEOs and media moguls have arrived in Sun Valley, Idaho, for Allen & Co.'s annual conference, the invite-only gathering often called "summer camp for billionaires."

The event is known for dealmaking behind closed doors, but it's also a display of sartorial subtlety — a marker of the highest ranks of corporate power.

Sunglasses are always a key part of the corporate summer casual look for which the conference is famous. Executives across the tech and media industries often sport the latest designer shades.

This year, Victoria Hitchcock, a fashion lifestyle stylist and personal brander in Silicon Valley and the San Francisco Bay area, told Business Insider the dominant style seems to be logo-less sunglasses.

"These people could buy anything, and they're choosing pieces that are considered, well-fitted, and specific to them. Not logos-first, not trend-first. That's the real tell of where tech style is headed."

Here are the top frames we've spotted so far.

Alex Karp, CEO of Palantir Technologies
CEO of Palantir Technologies Alex Karp

Alex Karp, cofounder and CEO of Palantir, wore sporty wraparound-style frames with reflective purple lenses that appear to be the Rudy Project's Rydon, which retail for about $270.

Karp leads Palantir, an AI and data-infrastructure company.

Karlie Kloss, CEO of Bedford Media
Karlie Kloss

Karlie Kloss brought a more fashion-forward spin to Sun Valley's executive-casual uniform with what Hitchcock identified as a pair of Maison Margiela x Gentle Monster sunglasses, which retail for nearly $400.

"This is what I mean when I talk about fit over flash," Hitchcock said. "Those frames are sculpted to her bone structure so precisely they look custom. The stitch detailing adds texture without adding noise."

Kloss is best known as a supermodel, but her résumé now stretches well beyond fashion. She is the chairwoman and CEO of Bedford Media, the company behind i-D and the planned relaunch of Life magazine. She's also the founder of Kode With Klossy, a free coding camp for girls and nonbinary teens.

Neal Mohan, CEO of YouTube
Neal Mohan

Neal Mohan, CEO of YouTube, arrived in blue rectangular sunglasses with dark lenses that look like Oliver Peoples' Mr. Federer frames, which sell for about $530.

Mohan runs Google's video giant, overseeing everything from creators and ads to YouTube Shorts, streaming, and the platform's growing push into AI tools.

Julia Hartz, CEO of Eventbrite
Julia Hartz

Julia Hartz, cofounder and CEO of Eventbrite, wore glossy black sunglasses with thick frames. They seem to be the Vendome model from Jacques Marie Mage, which can sell for over $1,000.

Hartz leads Eventbrite, the ticketing and events platform used by organizers to manage live experiences.

Kevin Warsh, chair of the Federal Reserve
Kevin Warsh

Kevin Warsh, chair of the Federal Reserve, wore amber-toned, rectangular sunglasses.

"That amber tone on Kevin Warsh is such a confident choice. Bold without tipping into costume," Hitchcock told Business Insider. "It's a frame that transitions from a morning panel to dinner without missing a beat."

As Fed chair, Warsh leads the US central bank and chairs the Federal Open Market Committee, which sets interest-rate policy.

Rene Haas, CEO of Arm Holdings
Rene Haas

The Sun Valley crowd is full of early adopters, and so wearable tech always fits the bill. Arm Holdings CEO Rene Haas wore classic black rectangular Meta Ray-Ban frames with clear lenses, which range from $400 to $800 on Meta's website.

Arm Holdings is a chip-design giant whose technology powers everything from smartphones to cars, cloud servers, and AI devices.

Dara Khosrowshahi, CEO of Uber
SUN VALLEY, IDAHO - JULY 07: CEO of Uber Dara Khosrowshahi (L) speaks to Investor and Entrepreneur Wendi Murdoch as they attend the Allen & Company Sun Valley Conference at the Sun Valley Lodge on July 7, 2026 in Sun Valley, Idaho. Every year, some of the world's wealthiest and most powerful figures from the media, finance,

Uber CEO Dara Khosrowshahi wore classic round Ray-Ban aviator sunglasses with dark lenses, which retail for about $250.

Josh D'Amaro, CEO of Disney
Josh D'Amaro

Josh D'Amaro, the CEO of Disney, also kept it classic in dark aviator-style sunglasses.

"Amaro's frames read very Oliver Peoples to me," Hitchcock said. "Warm, refined, a little bit vintage-Hollywood."

D'Amaro's sunglasses appear to be the Finley Esq. Sun model from Oliver Peoples, which sells for about $430.

David Zaslav, CEO and President of Warner Bros
President and CEO of Warner Bros. Discovery David Zaslav

David Zaslav, CEO of Warner Bros. Discovery, wore dark rectangular sunglasses with a sturdy black frame — a classic media-mogul choice that complemented his Sun Valley look.

He leads Warner Bros. Discovery, the company behind Warner Bros., HBO, CNN, Discovery, and Max.

Wendi Murdoch, entrepreneur
Investor and Entrepreneur Wendi Murdoch

Wendi Murdoch, media mogul Rupert Murdoch's ex-wife, wore oversize, glossy black sunglasses that look like Versace's VE4405 model, which sells for $323 at Nordstrom.

Murdoch is a major tech investor and a longtime media-world power player with deep ties across entertainment, technology, and business circles.

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