Bloomberg/Getty Images
- The annual Allen & Co. conference in Sun Valley is always a display of corporate casual fashion.
- Business and tech leaders at Sun Valley often sport designer shades as part of their look.
- Fashion stylist Victoria Hitchcock said this year it's all about custom, logo-free sunglasses.
The biggest status symbol at Sun Valley this week may not be the private jet, but the sunglasses.
Tech CEOs and media moguls have arrived in Sun Valley, Idaho, for Allen & Co.'s annual conference, the invite-only gathering often called "summer camp for billionaires."
The event is known for dealmaking behind closed doors, but it's also a display of sartorial subtlety — a marker of the highest ranks of corporate power.
Sunglasses are always a key part of the corporate summer casual look for which the conference is famous. Executives across the tech and media industries often sport the latest designer shades.
This year, Victoria Hitchcock, a fashion lifestyle stylist and personal brander in Silicon Valley and the San Francisco Bay area, told Business Insider the dominant style seems to be logo-less sunglasses.
"These people could buy anything, and they're choosing pieces that are considered, well-fitted, and specific to them. Not logos-first, not trend-first. That's the real tell of where tech style is headed."
Here are the top frames we've spotted so far.