
For years, Apple and Samsung have been neck and neck when it comes to global smartphone shipments. But now, the tide has turned in Apple's favor.
According to new data from tech market research firm Counterpoint, Apple was the world's number one smartphone maker in 2025, with a 20 percent market share. Samsung had a 19 percent market share, followed by Xiaomi, Vivo, and Oppo, with a 13, 8, and 8




